Alice + Olivia and David Choe collaborated and created a capsule collection inspired by the “A Woman and a Monkey” painting. The “Kindness Project” uses this image to symbolize the brand’s message of love, kindness and positivity.
The Kindness Project began in 1996 as a way for families to honor their deceased child and to help themselves heal. Now, years later, almost 2,000,000 (yes, two million!) Kindness Project cards have been used around the world to perform random acts of kindness in memory of a child, parent, friend, or spouse who died before their time.
The idea is to perform random acts of, usually anonymous, acts of kindness in your community. A little card is left behind so that the person who benefits from the kindness knows that someone’s life and death continues to matter. This beautiful movement has helped thousands of families to heal and find positive outlets for their overwhelming grief.
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