BALENCIAGA OPENING SOHO FLAGSHIP

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New York City’s SoHo district is adding French brand, Balenciaga to their directory. Creative director Alexander Wang and long-time collaborator, interior designer, Ryan Korban have once again teamed up to visualise the NYC boutique – Korban designed Alexander Wang’s SoHo boutique on Grand Street.

Korban has spoken of uniting Balenciaga’s elegant heritage with Wang’s modern energy and unique aesthetic in the space, seamlessly fusing the timeless design from both brand houses. Decked out with marbles tiles and limestone-infused suede against cracked resin, Korban’s design pays homage to Balenciaga’s esteemed history. Wielding classic materials such as polished chrome and poured concrete, Balenciaga’s women’s store takes over 4,000 square feet of marble-heavy space, expertly illuminated by overhead skylighting and sustainable LED lightboxes.

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The dominant color of choice for Balenciaga’s NYC home? Green, a color palette inspired by Wang’s Fall 2013 collection for the house, pulling the darkest hunter greens from looks 26 and 27. Korban’s marble choice is called Verde Ramegiatto, which resembles cracked branches, and Wang used tactile “caviar” embroidery in the fabric for the flagship’s furnishing – also used in his gowns in the runway collection. Wang has high hopes of these fittings becoming the new icons of the house.

Balenciaga’s premium boutique resembles its haute couture house at 10 Avenue George V in Paris and the original work of Cristóbal Balenciaga. The men’s boutique is located just across Mercer Street, opening its doors this Friday.

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Balenciaga opens on November 22 at 148 Mercer Street, New York, NY.

Photographs courtesy of Naho Kubota, Dean Kaufman Balenciaga.

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