BETH DITTO LAUNCHES SECOND PLUS-SIZED APPAREL COLLECTION

Image from Beth Ditto's #2 Collection campaign.
Image from Beth Ditto’s #2 Collection campaign.

Beth Ditto has unveiled her second collection, collaborating with two of London’s creatives – designer/club kid Charles Jeffrey and photographer Hanna Moon. The eleven-piece ready-to-wear collection is available in US sizes 14-28. The most popular silhouettes from Season One are re-imagined with new fabrics, with many new shapes debuting as well.

This season takes inspiration from Ditto’s most loved pieces from her own wardrobe and interests, with makeup themed motifs telling of her cosmetic obsession. Her own body is behind it, too. Eschewing some of the conformity which many plus-size labels subscribe to – the idea of ‘flattering’ the figure or intending to slim down – these are clothes to showcase and enhance.

Another image from the new line's campaign.
Another image from the new line’s campaign.

As for the campaign, a cast of ‘real people’ were cast via Instagram and assembled in Los Angeles by Charles Jeffrey and Hanna Moon, and photographed within a house party.

On her collection itself, Ditto said, “I want all kinds of fat girls to feel amazing in these clothes! We had such a great response to the first collection – specifically the fact that there were shapes there which people couldn’t find at this size before. We’ve really dialed that up this time! It’s even more sculptural and feels more unapologetic. We’re still transcending the idea of trends; I know I’ll still loves these shapes years from now…”

You can shop the collection, starting at $65, on Beth Ditto’s website here.

 

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