BLONDIE PERFORMS FOR RAY-BAN’S DISTRICT 1937 LAUNCH

attends Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City.
Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City.

On May 15, Blondie performed for Ray-Ban’s District 1937 launch party in New York City. The exclusive one-night only event brought to life a unique factory workshop environment on the fringes of the iconic Garment District, dedicated to exploring the unexpected materials used for the first time across some of the brand’s most legendary and recognizable styles. Headlined by rock ’n’ roll legends Blondie, synonymous with punk rock style and New York City, the event showcased Ray-Ban’s long association with the city’s rock innovators and fearless style icons.

district-1937-denim-station-4

Ray-Ban’s latest eyewear collection ties into the new communication campaign “Never Hide What You’re Made Of” and heroes eight materials, five of which were showcased at the experience: leather, denim, steel, titanium and velvet. Designed for those who want to celebrate their individuality and stand apart from the crowd, the collection fuses classic styles with a contemporary attitude for lovers of Ray-Ban yesterday, today and tomorrow.

attends Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City.
attends Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City.

The name DISTRICT 1937 recognizes the Garment District’s distinct heritage since the early 20th century as one of the centers of fashion and textile design and manufacturing, as well as Ray-Ban’s beginnings in 1937 as a manufacturer of speciality eyewear for the U.S. Air Force. Each of the materials used in the new collection has had a long history and strong impact on both popular culture and technology, inspiring generations of artists, designers, craftspeople, and innovators.

NEW YORK, NY - MAY 15: Models Gigi Hadid and Ireland Baldwin attend Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Luxottica) *** Local Caption *** Gigi Hadid;Ireland Baldwin
NEW YORK, NY – MAY 15: Models Gigi Hadid and Ireland Baldwin attend Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Luxottica) *** Local Caption *** Gigi Hadid;Ireland Baldwin
NEW YORK, NY - MAY 15: George Kotsiopoulos attends Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City. (Photo by Michael Zorn/Getty Images for Luxxotica) *** Local Caption *** George Kotsiopoulos
NEW YORK, NY – MAY 15: George Kotsiopoulos attends Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City. (Photo by Michael Zorn/Getty Images for Luxxotica) *** Local Caption *** George Kotsiopoulos
NEW YORK, NY - MAY 15: Coco Rocha attends Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Luxottica) *** Local Caption *** Coco Rocha
NEW YORK, NY – MAY 15: Coco Rocha attends Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Luxottica) *** Local Caption *** Coco Rocha
NEW YORK, NY - MAY 15: Actress Zosia Mamet attends Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City. (Photo by Jamie McCarthy/Getty Images for Luxottica) *** Local Caption *** Zosia Mamet
NEW YORK, NY – MAY 15: Actress Zosia Mamet attends Ray-Ban celebrates District 1937 featuring Blondie and MS MR on May 15, 2014 in New York City. (Photo by Jamie McCarthy/Getty Images for Luxottica) *** Local Caption *** Zosia Mamet

“We’ve had a lengthy love affair with Ray-Ban and have been wearing them for a long time,” said Blondie. “We love experimenting and pushing the boundaries, not only in our music but with our look, so we’re excited to be working with Ray-Ban in celebration of their latest reinvention – their new materials collection.”

 

No Comments Yet

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

* Copy This Password *

* Type Or Paste Password Here *

Where Art, Fashion & Culture Collide

Member Login

Forgot Password?

Join Us

Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.