On May 15, Blondie performed for Ray-Ban’s District 1937 launch party in New York City. The exclusive one-night only event brought to life a unique factory workshop environment on the fringes of the iconic Garment District, dedicated to exploring the unexpected materials used for the first time across some of the brand’s most legendary and recognizable styles. Headlined by rock ’n’ roll legends Blondie, synonymous with punk rock style and New York City, the event showcased Ray-Ban’s long association with the city’s rock innovators and fearless style icons.
Ray-Ban’s latest eyewear collection ties into the new communication campaign “Never Hide What You’re Made Of” and heroes eight materials, five of which were showcased at the experience: leather, denim, steel, titanium and velvet. Designed for those who want to celebrate their individuality and stand apart from the crowd, the collection fuses classic styles with a contemporary attitude for lovers of Ray-Ban yesterday, today and tomorrow.
The name DISTRICT 1937 recognizes the Garment District’s distinct heritage since the early 20th century as one of the centers of fashion and textile design and manufacturing, as well as Ray-Ban’s beginnings in 1937 as a manufacturer of speciality eyewear for the U.S. Air Force. Each of the materials used in the new collection has had a long history and strong impact on both popular culture and technology, inspiring generations of artists, designers, craftspeople, and innovators.
“We’ve had a lengthy love affair with Ray-Ban and have been wearing them for a long time,” said Blondie. “We love experimenting and pushing the boundaries, not only in our music but with our look, so we’re excited to be working with Ray-Ban in celebration of their latest reinvention – their new materials collection.”