Chanel has just announced that Brad Pitt will be taking over as the new face of Chanel No. 5, the first fragrance ever created by the over one-hundred year old haute couture Parisian label. Pitt is a surprising choice as the face of the fragrance, which usually taps either young, budding actresses, or iconic female celebrities for their advertisements. Spokeswomen for the perfume in the past have included Catherine Deneuve, Ali MacGraw, Lauren Hutton, and most famously Marilyn Monroe, making Pitt the first man to ever land the highly coveted contract for Chanel No. 5. Representatives for Brad Pitt and Chanel have yet to comment on the partnership, but sources have told E! News that the Academy Award-nominated, 48-year-old actor will be filming the first commercial this week in London, and that the contract is somewhere in the seven figure range. The ad is set to be released internationally later this year. Pitt will be replacing current face of the scent Audrey Tatou, who took over from Nicole Kidman in 2008. Choosing Brad Pitt as the face of Chanel’s most famous female fragrance surely foreshadows an exciting new chapter in the history of the house of Chanel.
Emily Kirkpatrick for The Untitled Magazine