Burberry‘s newest collection held some of Christopher Bailey’s signature trends: military inspired outerwear, rock ‘n’ roll details, and an aspect of refined British glam. The coats in hues of deep navy and army green had big gold buttons, wide collars, and red and gold stitching, similar to the mens trends seen on Burberry’s runway a few weeks ago. Coats were complimented by frocks with metallic details. Whether woven from shiny threads, embellished with glitzy beading, or covered in sequins, models emanated brightly on the runway. Dresses were short and tailored or swished right below the knee. Aside from the army of military outerwear were blanket coats in oversized plaids.
Burberry also highlighted the changing aspects of fashion week to a more consumer driven part of business. For the first time, they showed the line in their flagship store on Regents Street, allowing customers to pre-order the collection and see it in person immediately after the show. After a week, it will travel to the Faubourg Saint-Honoré flagship in Paris. The collection is clearly consumer friendly and salable, both in collection and storefront-debut.