The Biscuit Factory, V22 F Black Halls
Clements Road, London, SE16 4DG
Open to the public
November 21-24, 10 am – 7 pm
This Thursday, Comme des Garçons’ latest Market Market event is coming to London . London shoppers will have four days of access to the trailblazing brand’s semi-annual shopping festival, held in a warehouse venue bombastically titled “Cardboard City.” Like Comme des Garçons’ past events, Market Market Cardboard City will feature precisely arranged displays of Comme des Garçon lines new and old. Shoppers will have their choice of pieces going back to 2005, making Market Market Cardboard City a banner day for Rei Kawakubo fans new and old.
The Market Market events have quickly made a a name for themselves. After receiving a shopping bag, guests are thrust into a forest of archival pieces. This year discounts reach up to seventy-five percent, encouraging shoppers to leave with everything but the kitchen sink. After a successful May event in New York, Comme des Garçon is posed to have another success in London, the birthplace of the brand’s flagship Dover Street Market stores. The event caps a successful year for Rei Kawakubo’s company, which is set to open a New York Dover Street Market in December.