In recognition of this year’s remarkable achievements as creative director at Gucci, Alessandro Michel will be presented with the British Fashion Council’s 2015 International Designer Award on November 23rd. Taking the position as creative director back in January 2015, Alessandro Michel recreated Gucci’s aesthetic – a house famed for its leather goods and accessories. The powerhouse currently ranks No.2 in the global luxury goods market. Nine short months since Alessandro took up his new role, he has presented four collections that have captivated the industry and consumers alike, and his fashion agenda has been set, positioning Gucci as a truly innovative fashion house.
The appointment of Michele as Creative Director marks the culmination of a successful 13-year career with the brand. He was introduced to the Gucci scene by Tom Ford back in 2002 after a stint at Fendi, where he served as Senior Accessories Designer. Alessandro’s unique understanding and appreciation of the historical codes of Gucci intertwined with his modern romanticism creating a compelling new narrative for the brand. Alessandro Michele’s vision will undoubtedly return the iconic house of Gucci to the frontline of fashion.
Natalie Massenet commented on Michele’s on going success, “act on global fashion trends. It is not just that he has made the brand covetable and the product so desirable. He has also reinvigorated the retail experience bringing back playfulness and magic to the flagship store. This is a man who has his customer in his heart and celebrates them.”