As commemoration of their ten-year anniversary of its skull scarf, Alexander McQueen has collaborated with artist Damien Hirst. The exclusive line of scarves is composed of thirty one-of-a-kind designs featuring uncanny motifs of insects, skulls, butterflies, and other creepy-crawlers. The union allowed for the two to render upon the shared aesthetic vision of McQueen and Hirst’s insect artwork. Within each scarf design – kaleidoscopic geometric shapes were crossbred into Hirst’s Entomology series and McQueen’s signature skull motif.
The skull scarf has always been one of the late designer’s iconic looks. For the McQueen brand to ultimately collaborate with Hirst’s style of art was invigorating. Hirst told the New York Times that the collection was a dream come true, “something we should have done years ago. I love McQueen and think this collaboration is a marriage made in heaven”. A collaboration between the two was initially scheduled to run for the McQueen Spring ’03 Irene collection, when the brand’s eponymous designer was still alive.
Click HERE to shop the scarf boutique
FILM BY SØLVE SUNDSBØ
The campaign images and official launch video were made with noted fashion photographer, Sølve Sundsbø. The short film entails of models draped in the collection’s silk scarves, massive in size, surrounded by a stony ambiance and romantic resonance.
Starting at $515, the collection is available in McQueen boutiques worldwide and Alexander McQueen’s site. With chiffon, ponge, twill, and cashmere obtainable for purchase – the collection just dropped in stores November 15th.
– Tina Michelle Chen for Untitled Magazine