FRIEZE ART FAIR 2010
XXXX MAGAZINE PRESENTS VIDEO HIGHLIGHTS OF THE FREIZE ART FAIR 2010
The Frieze Art Fair took place this year from October 14-17 at Regent’s Park in London. With 173 of the world’s top contemporary art galleries representing 29 countries, and new work by over 1,000 of the world’s most innovative artists, it is an event not to be missed. There are also specially commissioned artists’ projects, a prestigious talks programme and an artist-led education schedule. For the last four years, the fair had over 60,000 visitors, including those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well the general public. The dynamism of galleries from emerging territories such as Asia and South America is balanced by a strong European and American contingent. Galleries new to the main section of the fair include: Bortolami, and Elizabeth Dee from New York, USA; Pilar Corrias from London, UK;Xavier Hufkens from Brussels, Belgium; and Michael Lett from Auckland, New Zealand.
Frieze Art Fair is one of the few fairs to focus only on contemporary and living artists. The focus is evident in the critically acclaimed Frieze Projects, a programme of talks and artists’ commissions and film projects, which are mostly interactive or performative, encouraging visitors to engage with artists directly. The fair also benefits from having a natural light source, avoiding the atmosphere of a trade show, thus making the experience both lively and energetic. Since its first year, Frieze Art Fair has also been fortunate enough to work with talented architects such as David Adjaye, Jamie Fobert and Caruso St John, providing eye-catching changes to the design and decor and spaces such as restaurants and cafes.
Around 500 galleries apply each year for the fair through an application form posted on the website in December, with a deadline of February, and selections are made in April by a committee of gallerists. Directors chair this meeting but do not vote.
Frieze Art Fair was established the same year as Frieze Foundation in 2003. The foundation oversees: Frieze Talks, Frieze Projects, and The Cartier Award, anually presented to an international emerging artist. The foundation is funded by grant bodies such as the European Union’s Culture, and is sponsored by or partnered with Deutsche Bank, Cartier, The Financial Times, COS, Simmons & Simmons, Pommery, BMW, Time Out, Hyatt Regency London, The Art Fund, The Langham,Molteni&C, Kvadrat, Liberty, Quintessentially, Hildon, Illy and Wild at Heart. The foundation also administers Frieze Music,Frieze Education and Frieze Film.
Frieze Film is a continued commitment of the foundation commissioning new film and video works by both established and emerging British artists living and working in the UK, providing a contrast to the overwhelmingly international character of the fair. This year, the artists commissioned were Jess Flood-Paddock (“Island – A Regime”), Linder (“Forgetful Green”),Elizabeth Price (“The Tent”) and Stephen Sutcliffe (“Writer in Residence”), and curated by Sarah McCrory. Frieze Film was shown in a separate geodesic dome structured cinema situated outside the entrance to the fair. It was free to the public and also broadcasted on Channel 4 during the week of the fair in the innovative “3 Minute Wonder” slot.