GARETH PUGH COLLECTION VIDEO
British designer Gareth Pugh presented a fashion film this season in lieu of a runway show, at the Salle Bercy. Directed by Ruth Hogben, and featuring 40 something model Kristen McMenamy, the screening had a mesmerizing affect with it’s alien-like direction. Pugh’s collection featured futuristic, sculpturesque, and hard-shell/animal-like forms. Some of the highlights were the silicone coated jersey on a neoprene base and aluminium coated nylon. Pugh mainly used hues of white, but he also incorporated some silver and metallics, black, and black and white geometric prints. The film merged fashion and art together with a powerful edge, and Kristen was in warrior like form, emphasizing ageless beauty.
Fashion week coverage directed by Indira Cesarine for XXXX Magazine