Chart-topping DJ and producer Gramatik (formerly of the Pretty Lights Music label) is adding another project to his plate, a new label simply called Lowtemp. Launching today, the imprint will focus primarily on the artist’s own music as well as his friend’s releases, and in the future may recruit new artists. Gramatik states “The label name Lowtemp is an abbreviation for low temperature, which implies that the label is putting out ‘cool’ music. :)”
After a long and fruitful time with Pretty Lights, Gramatik states that “I’m launching my own label because that is something I always wanted to do and I think it’s something that every artist eventually wants, to be fully independent and have complete creative and executive control of their own artistry. It’s a natural step forward. Pretty Lights Music is family for life, but the time has come for me to do my own thing.” Gramatik thanks Derek Vincent Smith (aka Pretty Lights) for helping him reach his goal faster.
In celebration of the Lowtemp launch, Gramatik is gracing our ears with a brand-new single “Bluestep”, a signature Gramatik genre clash. The cut combines the vibes of raw 50’s and 60’s Blues with all kinds of EDM genres – the result is what he refers to as “Bluestep”. It’s a dynamic mixture of Blues and Dubstep, a plethora of screaming guitar, howling vocals and big bass, capturing the raw energies of both music worlds in a cohesive, yet outrageous picture.
“Bluestep” is the first take off Gramatik’s upcoming full-length album, The Age of Reason, due out this spring on Lowtemp. Gramatik elaborates on the epic title, which was “inspired by a stand-up segment by comedian George Carlin. He made a joke on the fact that he was Catholic until he reached the age of reason. I also firmly believe that there comes a time in a human life when you reach the so-called ‘age of reason’ and realize that there are so many irrational beliefs, shameless contradictions and illogical restrictions inflicted upon society. Some people reach it sooner, others later, but a majority unfortunately never do. [Through my music] I’d like to guide more people to reach the age of reason sooner. Maybe. Or, hopefully at least unite the ones that feel the same way.”