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GROUND ZERO – PARIS – SPRING / SUMMER 2013 FASHION SHOW & BACKSTAGE

Ground Zero’s futuristic SS13 collection, shown at Paris Fashion Week served up dresses with inventive cutouts, made with prints reminiscent of classic comic book imagery. Other features included solid white, graphically cut dresses accessorized by overly large, silver boxing gloves and metallic eye masks. Satin blouses with the same print theme on the sleeves and a structured leather cardigan gave splashes of drama to an already wild runway show.

GROUND-ZERO was established in 2003 by the young and talented brothers acting like a duo : Eri and Philip Chu. Each collection is like a new experiment to which no rules apply. Like a physicist GROUND-ZERO believes that each and every garment represents a mix of elements. The unique graphic print has become a signature. Merging creativity with craftsmanship, each of the two brothers is combining his fortes to give a strong direction to GROUND-ZERO. “Zero could be everything” – GROUND-ZERO will not limit itself to being just a fashion brand.

Fashion Week Coverage by The Untitled Magazine

Backstage Photography by Juan Manuel Abellan


JOSEPH Womenswear Collection

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