In the span of two days, popular Instagram account Diet Prada facilitated the downfall of two of the industry’s prominent photographers. Marcus Hyde, photographer and friend of Kim Kardashian-West, Kanye West and Ariana Grande, and Timur Emek, known for photographing Victoria Secret models like Alessandra Ambrosio, have been accused of extensive misconduct and the sexual assault of several models.
On Monday, model and student Sunnaya Nash posted screenshots of the direct message exchange she had with Hyde, in which she responds to a request for models he put out on his Instagram. While the shoot was advertised as free, Hyde quickly told her that if she wouldn’t seen him nude photographs, “so he could see if [she] was worth it,” the shoot would cost $2,000. Outraged by these messages, where Hyde blatantly refuses to shoot her without her sending full-frontal nude photos to him, Nash posted them to her Instagram story. When the shoot was picked up by the account Diet Prada, known for exposing knock offs and misconduct in the fashion industry, an unexpected and overwhelming amount of women stepped forward to include their own troubling and traumatic experiences with Hyde. Everything from similarly coercive and unethical messages to allegations of sexual assault flooded in.
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Gross @marcushyde . @kimkardashian @arianagrande , come get your boy and teach him some decency. Last night, Los Angeles model and interior design student @sunnnaya replied to the celebrity photographer’s Instagram story seeking models for a shoot. What transpired in their DM was nothing short of the typical predatory douchebaggery you’d expect via shady Instagram “castings” by slimy dudes. With her followers backing her up and sharing her post, Hyde had a simple reply: “suck a fat big dick”. That’s sure to get you points with the ladies, Marcus. • #marcushyde #kimkardashian #kendalljenner #khloekardashian #arianagrande #photographer #celebrity #casting #model #shady #gross #kuwtk #wiwt #ootd #film #digital #camera #celeb #behindthescenes #dietprada
Shortly after seeing the attention Diet Prada was able to bring to the predatory behavior of Hyde, model Haley Bowman took to her Instagram story to expose similar messages that had been sent to her by prominent NYC-based photographer, Timur Emek. It soon came out that Emek often tried to pressure young models to stay in his hotel, offered to fly them to cities around the world (only if they promised to stay with him and come alone) and coerced models into nude or topless photoshoots after they blatantly expressed discomfort with the idea. Emek was also accused of sexual assault and rape throughout these messages from young women to the Diet Prada account.
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@Timur Emek, you may as well delete your account now lol. The New York-based Turkish photographer who has shot for @victoriassecret , is the latest to join the ranks of sleazy, clout-abusing celeb/supermodel male photographers who feel entitled to women’s bodies. Along with the forced crotch-grabbing account from @byhaleybowman , Emek also offered “help” in the industry to @lizamarieju in exchange for “some fun”. His response when asked to clarify? “I am a man… think about it :-)”. 🤢🤢🤢. The photographer also went as far as lying to Turkish model @deniiztekiin in June 2017, telling her that her agency at the time had already approved a topless shoot, which of course didn’t actually happen as he had already been on their agency blacklist of photographers. It’s a relief to know that there are agencies out there that refuse to be complicit and hopefully more will step it up, but for every model with an agency, there are dozens of girls who are navigating independent modeling work on their own. The stories on the rest of the slides are unfortunately all too familiar. #TimesUp for these shitty men. • #model #instagrammodel #timuremek #photographer #model #supermodel #celebrity #predator #creep #victoriassecret #runway #vsfashionshow #modelingagency #alessandraambrosio #candaceswanepoel #vsangel #romeestrijd #clout #lame #womensrights #power #liar #dietprada
Both men prayed exclusively on young, inexperienced models — some women were not even attempting to become models or influencers and were contacted by the men after they viewed their social media accounts and were offered “free” photoshoots. Hyde and Emek both attempted to solicit nude photographs and arrange isolated meetings in hotel rooms and empty studios with these young models, some who the photographers even knew were underage.
In February of last year, model page @shitmodelmgmt published a “blacklist” of 500 photographers, models, designers, stylists and agents who have been accused of predatory behavior and harassment with models. Immediately, the publisher received a series of death threats that promoted them to remove the list. However, since the allegations have resurfaced the list has been found republished on the social media website tumblr, and both Hyde and Emek’s names were included. Additionally, both photographers had an asterisk next to their names which indicated they were reported for sexual misconduct three or more times.
Celebrities such as Ariana Grande and Kim Kardashian-West have stepped forward to condemn the actions of Hyde on social media, but the larger issue of the misconduct has not been widely addressed. Predators like Hyde and Emek will never use their power to exploit and pressure high-profile, established names in the industry. The women who experienced this harassment and these assaults were either aspiring or amateur models who were vulnerable to this coercion and felt they could irreparably damage their careers and reputations by bringing forward allegations.
As of right now, Hyde has had his account removed by Instagram and Emek has deleted his profile. Because hundreds of young women have stepped forward and shared photographic evidence of the harassment and coercion these two men perpetrated, both men have been blacklisted by the fashion and photography communities.
There are many resources for victims of sexual assault, including:
R.A.I.N.N. : 1 (800) 656-4673,
The National Organization for Victim Assistance: 1 (800) 879-6682
and specific to models there is The Model Alliance, which provides resources and protection for workers in the fashion industry.