HYPNIC JERK (2:53)
Created by Theodorakou & Elkelv
Featuring Victoria K-C
Styling by Masha Mombelli
Hair by Mari Ohashi
Makeup by Megumi Matsuno
Assistant Director Jaime Gil
Editor & Color Grader Tom Jones
Fashion Assistant Marianna Frannais
Location Recce Ricardo Barretto
Music by Chaitanya Modha
Special Thanks to Giuseppe Gallo & Giulio de Filippo
Hypnic Jerk (2:53) directed by Monica Elkelv and Ioanna Theodorakou, features Victoria K-C from Profile Models in London. The fashion film explores the possibilities of body and mind separation in a state that is often recognised as an ‘out of body experience’. The “hypnic jerk” occurs in a voyage of the mind through time and space. Edited by Tom Jones with music by Chaitanya Modha. Styling by Masha Monbelli with hair by Mari Ohashi and makeup by Megumi Matsuno.
FEATURED CLOTHING AND ACCESSORIES:
LARA JENSEN FOR BELLE SAUVAGE
MARIA FRANCESCA PEPE
Joanna Theodorakou is a London based filmmaker/director working with film and video. Her work varies from fashion films, video art, shorts and documentaries. Specialized in cinematography she has shown a great interest in both film and still photography experimenting on a variety of techniques and has collaborated with innovative fashion designers and artists. The avant-garde movement has been a key inspiration to her work.
In September 2010 she completed her MA in Film Studies where she particularly explored the Surrealist movement in relation to French Extremism, sexuality, the female body and the occult. Through filmmaking and directing Ioanna combines her filmmaking skills and intellectual background in creating artwork that often explores notions of gender, sexuality and the metaphysics of the body as a puzzling endeavour.
Recent publications include screenings in London, New York and Athens, magazine and newspaper distributions. A series of her pictures are in print in the special edition book Not a Toy (ATOPOScvc), a book that highlights an international scene of established and upcoming designers.
Monica Elkelv specialized in experimental filmmaking and art direction. Tutored by Bruce Elder, a leading figure of the Canadian avant-garde and Izabella Pruska-Odelholf, co-founder of Loop Collective, at Ryerson University, Toronto. Elkelv is directing fashion films, video art and working as a freelance art director for feature films and commercials. She is also a music journalist publishing work at Neo2 Magazine (Spain).
Her latest art direction commission film ‘Beyond the Fire’ by Maeve Murphy has been awarded ‘Best UK Feature’ at London Independent Film Festival 2009 and ‘Best International Feature’ at Garden State Film Festival 2010 in New Jersey. Elkelv’s films has been screened at Institute of Contemporary Arts in London, Whitechapel Gallery, Somerset House, In/Off Science Museum, Dialectos Digitales (Bolivia), Imprenta (L.A), New York Fashion Shorts, BIB NY, T.E.A Spain, Vauxhall Fashion Scout (London) Machine A, and showcased in SHOWstudio, Dazed & Confused Digital and 4X Magazine.
Masha was born in former Soviet Union and grew up in Leningrad. As long as she can remember, she was always drawing – princesses in dramatic outfits. Art was Masha’s first love leading to her decision to become an artist and went to study in St. Petersburg Serov College of Art and Design. 90s in Russia was the most exciting time! Traditions had collapsed and anything was possible. She made a dress entirely covered with needles as an art installation. Masha moved to London in 2001 and shortly after started styling fashion editorials. Now all the princesses from her childhood imagination are coming alive and running around in weird places dressed in most edgy fashion…
Mari is London based session hairstylist. She works regularly in some of the biggest shows in NY, London, Milan and Paris. Her editorial work has been published in magazines such as Another, Dazed&Confused, i-D, Plastique, Vouge.it, Wallpaper, 125 and more. Her unique creation of the hair brings other dimensions to the look.
Megumi grew up is Japan and studied sculpture then developed a passion to be make up artist. She works for i-D, Dazed and Confused, Vogue to creating innovating and unique looks for editorials.
Megumi loves to capture and do artistic make up that gives expression to the psychology of the model and every body who is there!
Jaime Gil Larios is a multidisciplinary artist. After finishing his studies in Granada Art School, he started experimenting in a wide range of fields such as film, theatre, music, and different forms of graphic art. Originally from Spain, in 2005 he moved to London, where he has worked as a fashion photographer and as an art director for magazines such as B Magazine (Italy), Neo 2 (Spain) and Androgyny (UK). He has recently been focusing on the theatre stage and TV, for which he is currently carrying out two projects as an actor with Spanish television company El Terrat.
Tom is a full time editor and grader, now working as part of a team with his company “Pini-Productions” for which Tom handles all post-production, including editing, grading, motion-graphics, audio mixing and delivery. Over the years he gained much experience creatively and technically, and has branched out from just editing to include advanced colour-correction and motion-graphics work in his skill set. He is currently gearing up for editing and grading the entire second season (totalling 200 minutes) of the Israeli internet sensation “Pini”, a webseries commissioned by the country’s largest online news and content provider, “Ynet”.
Marianna Frannais is a London based Fashion Stylist.
A Graduate from the School of Audio Engineering, Singapore. Chaitanya has produced, engineered & developed audio content for various projects that include television episodes, documentaries and advertisements for radio & television. Prior to M-Idea, Chaitanya was last co-credited for the Music design and development on films such as “1920”. His passion also includes video technology and has successfully conceived, designed and developed work stations for various studios.