Jimmy Choo, the London-based shoe label, has just launched its first foray into the increasingly ubiquitous world of street style with its new website, Choo 24:7. Now girls around the world dedicated to the chic stilettos have a place not only to see how other’s are wearing the designs, but to showcase their personal style as well. Choo 24:7 invites fans and photographers to submit their own street style images that reflect their personal style and feature the label’s shoes and accessories. Visitors to the site can also make their own Stylemaker photo galleries, saving their favorite looks, through Facebook or personal digital photo sites. Stylish ladies can also send their Instagram-ed photos straight to the site by tagging them with #choo247. If you see anything you like while browsing, the site will also link you directly to the Jimmy Choo page where you can purchase the shoe featured in the picture. To get the ball rolling, photographer Eddie Newton, of the hugely popular street style blog Mr. Newton, photographed editor of Tank and Because Magazines Caroline Issa in London and actress Jessica Joffe in New York. Throughout this year, Choo 24:7 will feature different Stylemakers throughout the world, reflecting the global identity of Jimmy Choo.
-Emily Kirkpatrick for The Untitled Magazine