Though it took focus to keep your mind on the clothes, rather than the venue, John Varvatos’ newest line kept his signatures intact. With worn leather jackets, lengthy cardigans, double breasted suits, and highlights of shearling, Varvatos put a modern touch on the brand’s classics. Plaid suits, animal prints, thick jacquards, and bright white sets were complimented by animal masks worn on both models and mannequins whom were placed in abstract poses admidst the busy venue.
Located in a dismantled version of the Bowery CBGB store, Varvatos’ presentation was far from the usual runway shows. Corpses in coffins and blood splattered walls, turned this everyday spot into a haunted funhouse. Show goers were perplexed by who was model and who was mannequin, as they walked past sayings on the walls referencing the death of rock ‘n’ roll. Punk aspects, a rebellious feel, and a badass aesthetic had everyone interested with the creative space used to showcase the newest collection. Viewers also had a good look at accessories such as boots, bags and belts, all on display amongst the models. Though the classic appeals of the brand were still there, the presentation was anything but usual Varvatos.
Photos Courtesy of WWD.