MAISON MARTIN MARGIELA TO RELEASE REPLICA FRAGRANCE LINE

In August, Maison Martin Margiela plans to release a series of three “Replica” perfumes to select international beauty stores.  The fragrance is the newest addition to the label’s “Replica” series, which began with their Replica clothing line, a seasonal capsule collection of clothing and accessories based on the duplications of flea market finds.  The three scents, likewise, are meant to trigger three distinct vintage olfactory memories from various places and times.  One captures the scent of a Parisian “Flower Market” in 2011, another a “Beach Walk” on the Corsican shore of Calvi in 1972, and lastly a “Funfair Evening,” which harkens back to warm, summery nights in Santa Monica in 1994.  The two perfume engineers behind the label’s three new scents, Jacques Cavallier and Marie Salamagne, continued the replica theme, using bottles reminiscent of old apothocary bottles with handwritten labels placing each scent in space and time. Each fragrance will comes in 100ml bottles retailing for approximately $89, and will debut later this summer.  American Margiela fans, however, will have to wait a little longer, with stateside availability not expected until 2013.

 

-Emily Kirkpatrick for The Untitled Magazine

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