Marc Jacobs‘ pop-up shop will be making New York Fashion Week a media-savvy event as they’re offering goods in exchange for social currency. Whether it’s a tweet, Instagram post, or Facebook post, all they’re asking is that fashion lovers tag “#MJDaisyChain” to receive products from the shop! Although the products won’t be costing shoppers any real money, the idea of a major amount of social media promotion is genius.
Fragrances and Marc Jacobs accessories will be given to those that tag social media, with the most creative posts winning accessories throughout the day. In addition to all of the free products, there will be a lounge, a Daisy photo booth, drinks, food and complementary Wi-Fi. The shop will open February 7th – 9th.