Marvel Comics and Benefit Cosmetics have teamed up to create the first ever beauty-inspired superhero, SpyGal. SpyGal is a quick witted, pore-zapping crime fighter who was inspired by Benefit’s POREfessional pore minimizing primer, which has sold over one million products worldwide. SpyGal’s creation is the logical next step for the San Francisco beauty brand Benefit whose names and packaging for their line of cosmetics takes cues from bold comic book graphics and titles. POREfessional primer’s packaging already featured a vintage-inspired female action hero with pore-zapping ray gun, but it wasn’t until Marvel became involved that SpyGal really came to life. Julie Bell, EVP of Global Marketing at Benefit Cosmetics, explained their choice to develop the beauty based comic book hero saying,“the superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness!” SpyGal is an international woman of mystery who is on a covert mission to empower women around the world with beautiful skin. The comic blends together Benefit’s tongue-in-cheek sense of humor with the amazing graphics and gripping drama Marvel is known for. Marvel Custom Solutions Editor Bill Rosemann explained “Marvel and Benefit both know that humor and intelligence can be a heroes’ greatest strength, especially when faced with life’s modern problems. SpyGal dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries.” Sounds like a superhero any girl can appreciate!
–Emily Kirkpatrick for the Untitled Magazine