ODD MOLLY COLLECTION VIDEO
In 2002, freelance designer Karin Jimfelt-Ghatan and word artist Per Holknekt came together to discuss a design project for an ad agency, which later became a desire to create their own fashion label. That was when Odd Molly was born. Odd Molly’s spring/summer 2011 collection featured hippy/grunge looks. Psychedelic rock music played in the background and models were styled in loose braided hair with the addition of hot pink and lavender hair extensions.
Fashion week coverage and videos directed by Indira Cesarine for XXXX Magazine
Fashion research assistants: Sandy Chen, Angelina Cepeda, Leslie Gonzalez & Natalie Barnes
Video footage by Don Frasco, Video edit by Mayumi Suzuki