PATRIK ERVELL COLLECTION VIDEO
Swedish born designer Ervell moved east to NYC from California. For his upcoming 2011 line, Ervell herelds the sunny laid back California vibe adding an air of consciousness by using fair trade tailored garments in a range of subtle earth tones. The male models walked upon stacks of newspapers, creating a unique runway that perhaps was a statement about the waste created by over-printing and the inevitable slow death of print-publishing. We loved the show and collection – modern, real, effortless, yet with a subtle elegance.
Fashion week coverage and videos directed by Indira Cesarine for XXXX Magazine
Fashion research assistants: Sandy Chen, Angelina Cepeda, Leslie Gonzalez & Natalie Barnes
Video footage by Jeffrey Gamble, Video edit by Mayumi Suzuki