PETER DUNDAS NAMED CREATIVE DIRECTOR OF ROBERTO CAVALLI

roberto cavalli
Peter Dundas

After 7 years as Pucci’s Creative Director, Peter Dundas has returned to Roberto Cavalli Spa, where he worked side by side with Eva and Roberto Cavalli from 2002 to 2005. The Florentine House announced today the appointment of Dundas as Creative Director of the group.

Dundas has been employed by Christian Lacroix, Jean Paul Gaultier and Emanuel Ungaro as well, and has said about his return to Cavalli, “This is a homecoming for me. It is an honor for me to continue to evolve the wonderful world of Roberto Cavalli and I am very excited by the possibilities and potential of this unique brand. I cannot wait to get started.”

The fashion house is also excited to have him back. Roberto and Eva Cavalli commented that “The choice of Peter Dundas was made with the desire to evolve a style that combines glamour, tradition and innovation, recognized worldwide as the signature of Cavalli since the birth of the house.”

The debut collection of the Norwegian fashion designer – who also enjoys a special relationship with the world of celebrities, another of Cavalli’s distinctive features – are set to be seen on the Milan catwalks in September.

Peter Dundas will be directly responsible for the creative direction for the RTW Women’s, Men’s, and Accessories collections, as well as all the licenses. He will also be directly involved in the marketing and communication strategies of the brand – a portfolio of roles that will enable a repositioning of the house established by Roberto Cavalli in the early 1970’s.

Launched in the early 1970s, the Roberto Cavalli Group is a true “Made in Italy” brand, due to the creativity and stylistic innovation that has always distinguished its apparel, footwear, hangbags and accessory categories. The Roberto Cavalli Group is active in Italian and international markets with the first line “Roberto Cavalli”, the casual and young line “Just Cavalli”, the signature line “Cavalli Class” and a younger collection for teens “Roberto Cavalli Junior”. All of the collections, designed for both women and men, are complemented by a wide range of products manufactured by licensees, which include among others: silk and cashmere accessories, eyewear, watches, perfumes, underwear and swimwear. The products of Roberto Cavalli Group are distributed in Italy and worldwide through an extensive network of 190 stores that counts: 91 Roberto Cavalli (of which 41 owned), 54 Just Cavalli boutiques, 28 Cavalli Class boutiques, 17 Roberto Cavalli Junior, as well as a wide network of multi-brand shops.

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