Art-pop musician, Petite Meller, is back with her latest vision – brand new single and music video, “The Flute.” Released on August 19th, the track will be included on her highly anticipated upcoming debut album which is slated for release at the end of the summer and has been building significant buzz thanks to Petite’s recent performances at Secret Garden Party, Twitter’s 10th anniversary celebration and the launch of this year’s Royal Academy Of Arts Summer Exhibition
Shot in Mongolia, “The Flute” features the pint-sized Petite frolicking in a field with a tribe of her own. Given that the songstress and fashionista’s trademark is her zealously applied hot pink cheek tint, her inspiration for the clip makes sense as it was inspired by the lasting impression of a young Mongolian girl with a natural blush. She explained,
“I remember how as a child I saw a photo of a blushed Mongolian girl, and felt a strange connection. Filming began after a 13 hour cross country drive, and a horseback ride to reach the Northern Nomads, the girls with natural blush, the sumo guys and the reindeers. We had no wi-fi, no phone reception, just beautiful animals and endless grass. On the third day, we met 5 year old Tuya, in her red Yurt villa. She was perfect.”
“The Flute” was written with Swedish producer, Jocke Åhlund, who also worked on Petite’s breakout hit, “Baby Love.” In The Untitled Magazine’s #GirlPower Issue 8, Petite gave us the back story behind the 2008 single, revealing, “This joyful thing, it really uplifted me from the broken heart and the pain, so it’s all about dancing the pain away. It’s hysterical dancing of pain and releasing.”
Judging by her new video’s colorful aesthetic and catchy chorus we’d say that “The Flute” continues the happy vibes and global mindset of “Baby Love.” Watch it below and check out The Untitled Magazine’s #GirlPower Issue 8 for more from our exclusive interview and photo-shoot with Petite.