RASHIDA JONES COLLABORATES WITH DANNIJO FOR DEBUT JEWELRY COLLECTION

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Parks & Recreation and I Love You, Man star Rashida Jones has released her own fine jewelry collection – Fine by DanniJones with sister duo Dannijo. This is Jones’ first foray into fashion collaboration, a stunning, whimsical project with label-owning sisters Danielle and Jodie Synder. A long time fan of the label, Jones has been spotted numerous times in the crowd of Dannijo’s jewelry presentations at Fashion Week for the past couple of seasons. Now boasting an adorable line of her own, Jones’ collection sees many elegant, playful elements such as dainty palm tree charms, alongside tiny pineapples and unicorns. With high hopes of a succeeding line to follow, Jones and the Synder sisters wanted to kick off with a simple yet stunning debut collection, akin to the actress’ elegantly stripped back aesthetic.

“Fine by Dannijones is controlled and refined, and it’s supposed to have that feeling like you don’t want to take it off. It’s second skin. You shower with it,” said Jones of her new endeavour.

An 18-piece collection of 10-karat gold and 14-karat rose gold jewelry, Fine by DanniJones launched on Monday 18 November. The delicate, ultra-feminine collection is somewhat of a subtle department from Dannijo’s signature statement of weighted bibs and thick, crystal-encrusted cuffs. With Jones at the helm, the label has steered a course toward tiny gold charms and wispy bracelets accented by tiny arrows, slim and stackable rings, ring-bracelet combos and dangly chains, all embodying the collection’s overt femininity.

Dannjio jewelry can be found worldwide at establishments such as Bergdorf GoodmanShopbop, Lane Crawford and Harvey Nichols.

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