Earlier this year, DKNY announced its partnership with British songstress Rita Ora for their 2014 Resort campaign. Photos from the campaign shot by Lachlan Bailey have been released–and we can see why this was the perfect collaboration.
Ora’s punchy and vibrant aesthetic makes her the go-to girl for DKNY’s outspoken, urban-tinged Resort collection. Her debut studio album, Ora, saw the number-one singles “R.I.P.” featuring rapper Tinie Tempah as well as “How We Do (Party),” a party anthem whose video featured Ora outfitted in many of the subversive neon-pop looks revisited in the Resort campaign. Rita Ora credits singer Gwen Stefani as one of her biggest stylistic and musical inspirations–that influence definitely shines through in all of Ora’s work through to this collaboration with DKNY, from the IDGAF attitude to Stefani’s signature platinum blonde, bright-red-lip look Rita has developed her own reputation for.