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SUSAN SARANDON AND ROSARIO DAWSON JOIN INNOVATIVE SUPPORTERS AT CRADLE TO CRADLE

CRADLE TO CRADLE: Products Innovation Institute-Innovation Celebration

Cradle to Cradle Products Innovation Institute (C2C) celebrated manufacturers of everything from clothing and furniture to carpets and cleaning products who have committed to “remake the way they make things” – transforming product design and leading a new industrial revolution. Following the lead of the green building industry, manufacturers from fashion, beauty, home and lifestyle brands are striving to make every product that touches our lives adhere to the highest standards of environmental and human safety.

Aveda hair, skin and body care, Method cleaning products, PUMA lifestyle wear, Steelcase office furniture and another 200 companies have already chosen to improve their products by reducing toxins, increasing reusability of materials and creating a healthier world. Together they are innovating products ranging from mushroom packaging that replaces polystyrene foam, to house paint and plaster that prohibits mold-inducing bacteria and promotes cleaner air in the home.

The Cradle to Cradle Products Innovation Celebration honored C2C leaders and presented the winners of the Cradle to Cradle Product Innovation Challenge, sponsored by the Schmidt Family Foundation and the Dutch Postcode Lottery.

Attendees:

Dr. Michael BraungartJayni ChaseDominique ConseilRosario DawsonAnna Getty, Julie Gilhart, Bjoern GuldenJames Hackett, Joan & George Hornig, Dal LaMagna, Chuck LeavellSusan Lobel, Adam LowrySusan LyonsWilliam McDonoughKarelin & Warner Philips, Jeffrey Prins, Thomas Roberts, Susan SarandonWendy & Eric SchmidtFrederique van der Wal, Elettra Wiedemann

Honorees include leaders from: Aveda, Bark House, Be Greenb Packaging, BellaDura, bioMason, Construction Specialties, Ecovative, ECOR, Designtex, Desso, gDiapers, Gessner, Herman Miller, IceStone, Las Vegas Rock, MechoSystem, Method, Mosa, ROMA, P

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