Tag: fashion collaborations

RIHANNA JOINS PUMA AS THE BRAND’S CREATIVE DIRECTOR

Rihanna has joined Puma as the brand's creative director. Although she won't officially take on the position until January 2015, the singer flew into Herzogenaurach, Germany, where the Puma headquarters are, on Monday night and had her first meeting with the brand's design team. Discussing fabrics and the creative future of Puma's fitness and training line, the CFDA Fashion Icon winner is…

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