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Tag: fashion collaborations

FASHION COLLABORATIONS: THE HITS AND THE MISSES

When fashion brands want to step out of their comfort zone or just want some extra buzz, fashion collaborations are very common. From Dior to H&M, many brands have dived deep into fashion collabs. With that being said, these partnerships can mean one of two things: either a new and unexpected product is made and…

RIHANNA JOINS PUMA AS THE BRAND’S CREATIVE DIRECTOR

Rihanna has joined Puma as the brand's creative director. Although she won't officially take on the position until January 2015, the singer flew into Herzogenaurach, Germany, where the Puma headquarters are, on Monday night and had her first meeting with the brand's design team. Discussing fabrics and the creative future of Puma's fitness and training line, the CFDA Fashion Icon winner is…

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