Tag: fragrance launch

MISSONI TO LAUNCH A NEW FRAGRANCE

Missoni is launching its new Missoni Eau de Parfum, the first Missoni women’s fragrance made and distributed by Euroitalia.  The esteemed brand is breaking with tradition yet again by launching the fragrance in a fun, unconventional way. Angela Missoni tapped Oscar winner Paolo Sorrentino to direct the soon-to-be-released commercial which tells of a fragrance dedicated to a sensual and exuberant…

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BURBERRY LAUNCHES NEW BRIT RHYTHM FRAGRANCE WITH CONCERT BY PEACE

On October 17, Burberry launched it's latest men's fragrance with an event featuring a concert by band Peace at New York's Irving Plaza. Rising star Charli XCX also hit the stage at the event for a cover song for the US installment of the global launch for the brand. The men's fragrance - called Brit…

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