On Thursday, September 23rd, DIESEL, the leading pioneer of premium denim and casual wear, hosted a private concert for the launch of their new fragrance, Sound of the Brave at Elsewhere in Brooklyn, NY. The Sound of the Brave fragrance is a collaboration with music icon Skepta, the godfather of UK grime. Skepta had a heavy…
Tag: fragrance launch
Missoni is launching its new Missoni Eau de Parfum, the first Missoni women’s fragrance made and distributed by Euroitalia. The esteemed brand is breaking with tradition yet again by launching the fragrance in a fun, unconventional way. Angela Missoni tapped Oscar winner Paolo Sorrentino to direct the soon-to-be-released commercial which tells of a fragrance dedicated to a sensual and exuberant…
On October 17, Burberry launched it's latest men's fragrance with an event featuring a concert by band Peace at New York's Irving Plaza. Rising star Charli XCX also hit the stage at the event for a cover song for the US installment of the global launch for the brand. The men's fragrance - called Brit…