Tag: Glossier

FEMALE-OWNED COMPANIES AND THEIR BILLIONS: GLOSSIER AND RENT THE RUNWAY HIT THE 10 FIGURE MARK

"We are building an entirely new kind of beauty company: one that owns the distribution channel and makes customers our stakeholders," Emily Weiss, founder and chief executive officer, said in the statement. By connecting directly with consumers, Glossier has access to “endless inspiration for new products," she said. Two companies owned by women just made…

0 Shares

THE RISE OF CRUELTY-FREE BEAUTY

This generation is the movement of questioning. People are making changes to the status quo in an effort for a healthier and well-minded life. The cosmetics industry is hitting hard with this as more and more consumers question how products are developed. They are focusing on the brand identity and how it's portrayed in the…

0 Shares

BRAND IDENTITY: SHAPING THE RELATIONSHIP BETWEEN MILLENNIALS AND MAKEUP

The relationship between millennials and makeup has three categories of people. There is the Kylie Cosmetics and Anastasia Beverly Hills crowd, the Glossier and Milk crowd, and the Maybelline and sometimes Stila or Bare Minerals crowd. This first group follows beauty Instagrams, watches reviews, lives for swatches, and will set alarms for when the lip…

0 Shares

Where Art, Fashion & Culture Collide

Member Login

Forgot Password?

Join Us

Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.