Tag: IMG

FASHION GETS FLYING WITH ETIHAD AIRWAYS

In the first deal of its kind, Etihad Airways has partnered with WME | IMG to become the official airline of fashion by committing to supporting 17 fashion week events around the world, starting with bringing Oscar de la Renta to the runway of Mercedes Benz Fashion Week in Australia on May 20th. Other locales that Etihad will…

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TRENDING: SOCIAL MEDIA CASTED FASHION CAMPAIGNS

Social media is the latest trend for casting campaign models in the fashion industry. Marc by Marc Jacobs used Instagram and Twitter to successfully cast a campaign that ran last year, and they decided to bring it back. Instagram and Twitter users post photos of themselves with the hashtag, #castmemarc. Last year's contest received over…

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MERCEDES-BENZ FASHION WEEK SCHEDULE SPRING 2014 COLLECTIONS

Mercedes-Benz Fashion Week draws hundreds of thousands of fashion fans to New York City, and IMG Fashion, owners and producers of the Event, announced the preliminary line up of designers who will take center-stage at Lincoln Center, September 5-12, 2013. “Mercedes-Benz Fashion Week truly embodies the global scale of the fashion industry and highlights the…

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K8 HARDY’S UNTITLED RUNWAY SHOW AT THE WHITNEY MUSEUM

On May 20th, the multimedia performance artist, K8 Hardy, probably best known for her zine FashionFashion, put on her Untitled Runway Show at the Whitney Museum in New York.  Hardy put together over thirty looks as part of her exhibition for the 2012 Biennial.  The exhibition piece had all the makings of any standard runway show, makeup…

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