The rumors are true; it’s time to say farewell to Marc by Marc Jacobs. Called the “little sister line” founded in 2011 by Jacobs and his business partner Robert Duffy, MBMJ will no longer exist as a separate entity, but become intertwined as part of Jacob’s main brand. The decision is speculated to help increase his brand status for an impending IPO.
While there’s likely truth to the IPO reasoning, such speculation is cynical. Indeed, merging a spinoff line into the main brand will strengthen the company as a whole. The decision aims to clear out the mid-grade products allowing for more focus on both contemporary and luxury. A smartly calculated decision, as mixing high-end, expensive pieces with more popular, lowbrow items is becoming more en vogue.
Just three short seasons ago, Katie Hillier and Luella Bartley were appointed creative director and womenswear design director, respectively. The two have helped work to keep the brand modern, and the recent decision may be reflective of what the duo have in store for the brand’s future.