Verboten presents StageONE, a new summer music event series taking place outdoors on the Williamsburg, Brooklyn waterfront. The series will kick off its inaugural event on the July 4 holiday with Sasha’s highly acclaimed Never Say Never party imported straight from Ibiza. Verboten, recognized leaders of the New York electronic underground, are bringing together all the best elements of a festival to StageONE. The outdoor stage will feature global DJ talent and cutting-edge production, along with artisanal foods, and entertainment to the shores of the East River all summer long.

StageONE’s Independence Day edition and inaugural event features Sasha’s acclaimed and forward-thinking Never Say Never party, the theme for which is quite simply, “beautiful music in beautiful locations.” Created in Ibiza in 2010, the idea of Never Say Never is simple: it’s Sasha in his finest form, playing music that he loves, with DJ’s that inspire him. Never Say Never is a party for party people, with its focus set firmly on the dancefloor, and known for featuring exciting, forward-thinking guest artists. The Brooklyn edition will feature Supplement Facts boss Guy Gerber, who will be taking off for his newly appointed Pacha Ibiza residency Wisdom of the Glove for the summer season. Additional special guests include queen of the underground Maya Jane Coles, Italian tech house innovator Davide Squillace, and underground stalwart from Berlin Bill Patrick. The following edition of StageONE, to be held on July 27, will feature Cadenza Records label head honcho Luciano, global techno icon Carl Craig, and Detroit mainstay Moodymann.

StageONE is the perfect antidote to the dog days of summer. This reoccurring one-day massive event will bring a new set of world-class DJ talents all to one stage, so you can enjoy each one all day without missing a beat. Spend the day along the picturesque waterfront location with a selection of beer and wine, range of local food vendors, and exciting outdoor games (including ping pong, Giant Twister, and Giant Jenga) to entertain you, along with unparalleled views of the Manhattan skyline. Food vendors include Jimmy’s Diner serving breakfast all day, Rosamunda providing sausages and vegan options, Meat House offering cheese steaks, Del’s Frozen Lemonade and more to be announced.

For this unique series, Verboten will bring together a collective team of industry experts with production featuring high tech lights and video projection mapping provided by Waking Dream and a massive custom sound system. A VIP section hosted by nightclub connoisseurs Provocateur will also be available, and includes expedited entry, prime viewing, couch seating, hostess and full liquor bar. Get ready to launch the summer with Verboten StageONE: the beginning of the underground renaissance in Brooklyn!


Left to right: Sasha, Guy Gerber, Maya Jane Coles

July 4: Never Say Never: Sasha / Guy Gerber / Maya Jane Coles / Davide Squillace / Bill Patrick

July 27: Luciano / Carl Craig / Moodymann / Agoria

The StageONE event series is sponsored by Belvedere, Moet, Red Bull and Bedford Slim’s VapouretteA VIP section hosted by nightclub connoisseurs Provocateur — produced in association with Highline Ballroom and Mad Dog Presents LLC — will also be available, and includes expedited entry, prime viewing, couch seating, hostess and full liquor bar.


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