Verboten presented StageONE, the new summer music event series taking place outdoors on the Williamsburg, Brooklyn waterfront on July 4th with DJ Sasha’s highly acclaimed Never Say Never party imported straight from Ibiza. The energy at the event was palatable, with the crowds of music fans dancing from early afternoon until well after 10pm. As the sun went down and DJ Sasha took the stage, you could see the July 4th fireworks on the horizon and the crowds celebrating independence day with the music reverberating around the seemingly endless throng of dancing fans. StageONE’s Independence Day edition and inaugural event features Sasha’s acclaimed and forward-thinking Never Say Never party, the theme for which is quite simply, “beautiful music in beautiful locations.” Created in Ibiza in 2010, the idea of Never Say Never is simple: it’s Sasha in his finest form, playing music that he loves, with DJ’s that inspire him. Never Say Never is a party for party people, with its focus set firmly on the dancefloor, and known for featuring exciting, forward-thinking guest artists. The Brooklyn edition will feature Supplement Facts boss Guy Gerber, who will be taking off for his newly appointed Pacha Ibiza residency Wisdom of the Glove for the summer season. Additional special guests include queen of the underground Maya Jane Coles, Italian tech house innovator Davide Squillace, and underground stalwart from Berlin Bill Patrick. The following edition of StageONE, to be held on July 27, will feature Cadenza Records label head honcho Luciano, global techno icon Carl Craig, and Detroit mainstay Moodymann.
Left to right: Sasha, Guy Gerber, Maya Jane Coles
The StageONE event series is sponsored by Belvedere, Moet, Red Bull and Bedford Slim’s Vapourette. A VIP section hosted by nightclub connoisseurs Provocateur — produced in association with Highline Ballroom and Mad Dog Presents LLC — will also be available, and includes expedited entry, prime viewing, couch seating, hostess and full liquor bar.