After many seasons in Milan, Vivienne Westwood announced on August 11th that she will return to London for her Autumn/Winter 2017 runway presentation. Although her homecoming collection will debut at London Fashion Week: Men’s, the show will not be exclusively menswear. This is nothing new for Westwood. The punk designer was showing gender-bending clothing many years before it was popular. However, LFW: Men’s will mark a change in the Westwood brand – the previously named “Red” womenswear label and “Man” menswear label have been unified and will show in London simply as “Vivienne Westwood.” Westwood’s other unisex line with husband, Andreas Kronthaler, “Andreas Kronthaler for Vivienne Westwood” (previously known as Gold), will show on October 1st at Paris Fashion Week.
Westwood has often stressed the mantra of buying better to cut down on waste and her latest move exemplifies this way of thinking. Of the business decision, the esteemed designer commented:
“Our whole structure will be directed by quality. Buy less, choose well, make it last.” – Vivienne Westwood
The unification of her men’s and women’s lines follow in the steps of other brands such as Public School, Burberry, and Gucci. Her decision to showcase the new “Vivienne Westwood” collection at London Fashion Week: Men’s strengthens the UK capital’s holding in the fashion world, standing in contrast to New York Fashion Week: Men’s recent showing which was criticized by some for it’s lack of vision.