Vogue India has partnered with the Fashion Design Council of India to create an annual fashion fund similar to those that already exist in America, the UK, China, and Italy. The fashion fund gives young designers their first big break, providing them with financial support, assigning them a mentor to guide them through the process of creating a fashion line, and giving them the opportunity to expand their lines, while making connections with major retailers. FDCI president Sunil Sethi describes the problem facing new designers, saying, “More than three to four thousand graduates come out every year from fashion institutes, struggling to find their place in the fashion world.” The fashion fund hopes to assuage these issues by offering a unique opportunity to those young designers who show extreme promise and talent. The winner of the first ever Vogue India Fashion Fund will be chosen by a jury featuring renowned designers Manish Arora, Sabyasachi Mukherjee and Suneet Varma, who will select five finalists from the 20 shortlisted designers. This model for supporting and encouraging designers has proven incredibly successful, with past American Vogue Fashion Fund winners including Joseph Altuzarra, Alexander Wang and Proenza Schouler, now some of the biggest names in the business. The Vogue India Fashion Fund hopes to reach similar heights of success, paving the way for India’s young designers and offering them the chance to showcase their work in a global arena.
Emily Kirkpatrick for The Untitled Magazine