RompHim models. Photograph courtesy of Kickstarter from ACED Design.

For the past week, the internet has been flipping out about the latest trend in men’s fashion – the RompHim. The RompHim is a Kickstarter project by ACED Design that began on May 15th and over one week later, it has over 30 times the original $10,000 goal the company wanted to reach by June 13th.

According to the brand’s Kickstarter page, the motive behind RompHim is a design for men that would be comfortable for the summer months without being “too corporate,” “too fratty,” or “too runway.” The company told Elle that, “We still aren’t totally sure why rompers haven’t been widely adopted by men.”

Although rompers designed for males are not common, they have existed before the RompHim craze began. In actuality, rompers have been sold to and worn by men before. Brands like ASOS, Wish, and various eBay stores sell rompers and jumpsuits for men. People took to twitter to show that men have worn and do wear rompers, which is proven by male characters in TV shows and even James Bond, a character considered to be very masculine.

Though the RompHim is very successful due to its gained popularity, others are wondering if the RompHim is just another way men are making something considered feminine, masculine. People on twitter have this opinion as well and are saying that men should wear what they want, including rompers, without having it being marketed to their gender.

ACED Design did not just call their product a romper, but a romper for men by putting “him” in the title of the outfit. Using “him”” in the title makes the outfit that was originally designed for women, a new outfit option for men – When companies put “bro” or “him” in the title or use any way to specify the product is for men, it is a tactic used to appeal to men and it makes something considered widely feminine acceptable for men too, like “brosé,” which is rosé wine for “bros.” – Even when titles are not marketed, society still changes the name: For example, a purse worn by a man has been dubbed a “murse.”

If you think about it, it is not just pink wine, purses and a one piece outfit that is considered acceptable in our society for one gender versus the other. On every pharmacy and grocery store shelf in America, there are shaving creams, razors, soap, deodorants, and other products that are “made for men” and “made for women.” Gendered marketing is common for products most people use every day.

Similar to hygienic care, fashion has always been marketed to one gender verses another, but RompHim is just another example of the tactic that appeals to maintain society’s view of masculinity. Companies like ACED Design realize that marketing towards a gender enforces gender stereotypes which society sees as acceptable, which would then make their product acceptable.

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