ASVOFF 7 exhibited at the Centre Pompidou in Paris on November 21, 22, and 23. This landmark three day event saw actors, designers, filmmakers, musicians, entertainers, photographers, and celebrities gather to explore the ever-evolving creative medium of film. Standing for “A Shaded View On Fashion Film,” ASVOFF is the world’s largest film festival dedicated to fashion, style, and beauty, and it continues to break new ground and forge a path forward for the fashion film genre.
The ASVOFF festival was created in 2008 by Diane Pernet, a world-renowned fashion critic and video journalist based in Paris. Previously a photographer and fashion designer, she now acts as documentary filmmaker, talent scout and fashion blogger. Pernet was one of the earliest fashion journalists to embrace the power of the internet, first through a column in online editions of Elle and Vogue and later through her own site,“A Shaded View On Fashion Film.” As the founder of the world’s first film festival dedicated to fashion, style and beauty, she is widely considered to have incubated the ‘fashion film’ from its infancy to the popular genre that it is becoming today.
Some of the world’s leading figures from fashion and film took centre stage at the 7th edition of the festival. With an ability to inhabit both arthouse and blockbuster productions, this year’s actors include: Jessica Chastain, Kirsten Dunst , Daphne Guinness, Jim Jarmusch, Tilda Swinton, and Asia Argento. Directors and producers will include Alejandro Jodorowsky, Mike Figgis, Milo Manara, Ellen Von Unwerth, Bruce Weber, Christopher Doyle, Bruce LaBruce, Adan Jodorowsky, David Lachapelle, Blanca Li, Jonathan Caouette, Park Chan-Wook, Sofia Sanchez & Mauro Mongiello and Tim Yip. The multitalented muse to Chanel and film soundtrack maestro, Caroline de Maigret, will be this year’s Master of Ceremonies.
In total, over 100 films were selected from submissions across 36 countries encompassing work from 6 continents. Ranging from features and documentaries to in-and-out-of-competition shorts and a selection of student films, ASVOFF’s many screenings were interspersed with a variety of conferences, performances and installations that put fashion film in the wider context of art, music and creativity.
This year’s professional panel kindled debate around whether digital content is truly a more liberating medium as it has fewer financial barriers. Alice Pfeiffer, journalist & critic, Abdel Bounane, founder of Amusement Magazine, editor at Canal+ and founder of a new digital platform called Bright, Eric Legendre from Variety and David Herman representing ASVOFF took part before moving on to the question: how much should success be judged on its online and off-line impact and how much on the integrity, the richness and the values of the artistic intentions behind it. A delightful master class followed with the famed illustrator of adult graphic novels, Milo Manara, who showcased how his iconic works connect with both the worlds of film and fashion. The official after-party at Club Silencio featured the pop-electro sounds of author and composer Loane.
Check out the winners below:
ASVOFF 7 WINNERS
ASVOFF GRAND PRIX 2014
JUMPER by Justin Anderson for Jonathan Saunders
BEST ART DIRECTION
JOURNEY by Monica Menez for S Moda
ANNAROSE CATTANACH in DOLLY by Laura Hypponen for Agent Provocateur
NUKELADY by Sofia Sanchez & Mauro Mongiello for iFashion
BEST SOUND DESIGN
THE SOUND OF COS by Lernert & Sander for COS
BEAUTY PRIZE / awarded by Shu Uemura
BARBARA CASASOLA : MENSWEAR FOR WOMEN by Marie Schuller for SHOWstudio
L’ERRORE by Brando De Sica for Catherinelle
BEST EMERGING TALENT
CONNECTING by Jacob Brown for V Magazine
BLAKISTON DOCUMENTARY PRIZE
TRAVELLING AT NIGHT WITH JIM JARMUSCH by Lea Rinaldi