Balmain‘s 2015 fall ad campaign is officially a family affair, calling on all power sisters and duos for its new campaign. Balmain has always been known for its long list of celebrities such as Kanye West and Kim Kardashian West, who have joined the brand’s army. But this time the high end fashion label is looking to its younger Kardashian/Jenner family members as well as the other top-name models in the industry.
Kendall and Kylie Jenner enjoy yet another moment in the spotlight, alongside, model sister duo Gigi and Bella Hadid. Not to mention, supermodel Joan Smalls and her sister Erika Smalls are also making an appearance in the campaign ads.
Balmain, the French fashion house that was born in 1914 is best known for its edgy approach to high end fashion in men’s and women’s clothing and most recently, its utilitarian features. When Olivier Rousteing was named the label’s designer in 2011, he continued to propel the label forward with acclaimed commercial collections as well as creating a unique and confident style.
The fall ad campaign is another testament to the influential label’s knack for edge and style, and celebrates the bond of sisterhood and high fashion.