BODY AMYR – LONDON A/W 2010 FASHION SHOW

BODY AMYR

Inspired by a “sharp-witted woman who embraces both her masculine and feminine sides”, Bodyamr designer and founder Amr Ali has managed to capitalize on that vision with his AW 2010 collection. By using hard-edged feminine designs tinged with masculine elements, he mixed pieces like billowy high-waisted pleated trousers with sexy deep-v blouses and sequin capelets. Ali’s remarkable Fall collection also boasts bold jewel-toned cocktail dresses parlayed together with linear, knotted textures; shimmery, flowing, goddess-like cut-out gowns….and a plethora of eye-catching legwear.

FASHION WEEK COVERAGE & VIDEOS DIRECTED BY INDIRA CESARINE

PHOTOGRAPHY & VIDEOGRAPHY BY EARNEST AREGAL SALGOT & DANIEL HERENDI FOR XXXX MAGAZINE

TEXT BY KATIE THURBER, EMMA WATKINSON & JENNY BLUMENTHAL

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