FW ’16 looks from NEWGEN recipients Ashley Williams, Sadie Williams, and Ryan Lo. Photos courtesy of Vogue.

The British Fashion Council announced this season’s New Generation (NEWGEN) recipients that will present their collection during London Fashion Week this Fall, from September 16th – 20th. Seven of the designers; Ashley Williams, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly Goddard, Ryan Lo, and Sadie Williams; are all continuing recipients. Recipient, Paula Knorr is receiving support for the first time.  Since 2001, Topshop has been providing support to the NEWGEN emerging designers. Each season, the winners enjoy access to Topshop’s production facility and the opportunity to have their runway show in the Topshop catwalk space.

“Once again, Topshop is thrilled to be supporting the next generation of British fashion talent. We are incredibly excited about the direction each of the recipients is taking with their collection and are proud to be part of their journeys from emerging talent to global stage.” – Mary Homer, Managing Director, Topshop

NEWGEN was created by the British Fashion Council in 1993 as a way to showcase emerging design talent. Acting as an aid, the organization gives the designers financial support, runway shows or presentations at London Fashion Week, mentorship and training. Previous recipients and now household names include Alexander McQueen, Christopher Kane, Erdem, Mary Katrantzou, Simone Rocha, and J.W. Anderson.

Three of this season’s recipients: Williams, Lo, and Goddard, will have the opportunity to present a runway show, while the other designers will hold presentations. The newest beneficiary, Paula Knorr, is a womenswear designer who graduated from the Royal Academy of Art and is now presenting her third season. To further help the designers, NEWGEN is providing them with their own showroom space  for appointments after their showcases.

“Discovering, supporting and mentoring NEWGEN is the most vital and effective work the British Fashion Council does. The designers who graduate through this scheme are the lifeblood of London and its reputation as a creative hotbed with business credentials developed at a very early stage. This generation is thinking of new ways of presenting and are natural communicators of the digital age – they are all individualists with exciting, optimistic ideas which are a delight to see.” – Sarah Mower MBE, BFC Ambassador for Emerging Talent and Chair of the NEWGEN committee

See these talented, emerging designers present at London Fashion Week, September 16th-20th, 2016.

Gif courtesy of The British Fashion Council

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