Cynthia Rowley is known for her neoprene fabric, metallic effects, and blown-up paisley designs, at least in her Spring ’14 collection. She is now setting her eyes in the beauty realm. Rowley has previously worked with Birchbox back in July 2011, as the company’s first curator, nominating her favorite products in a limited edition box exclusively for Birchbox subscribers. Birchbox, is a commerce platform offering their customers the option to purchase a beauty gift box filled with conscious-a-la-mode beauty, grooming, and lifestyle products, seasoned on the market. Birchbox has been redefining the retail process since 2011 and extended into men’s products, Birchbox Man in 2012. The subscription based beauty destination has over a 400,000 member foundation. Including full-sized products from Laura Mercier, Caudalie, Lancôme, and many other oversea brands.
Cynthia Rowley Beauty gift set has three products: a 12-hour liquid eyeliner for $18, as well as two limited-edition items, a $24 Eye Shadow Palette and a $15 Gilded Canvas Bag. The eye shadow palette colors are based on the contemporary colors used in her current ready-to-wear collection. With her modern vibrant hues and whimsical, romantic aesthetic it yields quite the cutting-edge set.
Rowley is open to the notion of a more sizable, cohesive collection within the next year or two. Ranging in prices from $15-$24. Her previous collaborations include partnerships with Band-Aid, Foursquare, Roxy, and Tweezerman.
Cynthia Rowley Beauty’s intention is to create products that are long lasting with simple instructions. This was originally materialized to straighten out her own cosmetic demands.
“Launching Cynthia Rowley Beauty with Birchbox was a natural next step for the company as we continue to grow into a global lifestyle brand,” says Rowley. “We decided to enter the beauty market through the successful online medium we used to launch eyewear this past summer, [as] it disrupts the traditional beauty distribution model and engages our customers.”
The collection is available for pre-order online.