On Thursday, September 23rd, DIESEL, the leading pioneer of premium denim and casual wear, hosted a private concert for the launch of their new fragrance, Sound of the Brave at Elsewhere in Brooklyn, NY.
The Sound of the Brave fragrance is a collaboration with music icon Skepta, the godfather of UK grime. Skepta had a heavy role in creating the scent. Produced by perfume master Fabrice Pellegrin at Firmenich, it contains notes of bison grass accord and lavandin essence as well as hints of spicy juniper and lemon. The bottle is dynamic blue in the shape of a fist.
The evening celebrating the new launch was hosted by actor and entertainer Terrence J and featured performances by A.Chal, Luh Kel, and DJs Angel + Dren, with rapper Flo Milli closing the show. Special guests included: Victoria Brito, Indira Cesarine, Chris Lavish, Francesca Vuillemin, Tanner Reese, and more. Guests immersed themselves in an interactive fragrance bar and a recording studio-inspired photo booth and were treated to gift boxes of Sound of the Brave fragrance and Diesel wireless earbuds.