When you think of Dior, do you think of Rihanna? Well you should, because she has been appointed the new spokesperson of the fashion house. On Friday, Dior announced that the singer was to front a film and print campaign for their Secret Garden series, lensed by legendary photographer Steven Klein in the Palace of Versailles, an appointment that will make her the first black spokesperson of the fashion house in its almost 70 year history. “It is such a big deal for me, for my culture, for a lot of young girls of any color,” the singer said yesterday. “To be acknowledged by Dior means a lot, as a woman.” With the scarcity of black models in fashion, and women of color as public role models in general, this is a great move forward for the fashion industry. Anna Wintour declared the singer as evidence that “incredible style can help take a talented young woman from a small island to the world stage, and along the way spark a lot of conversation about elegance and empowerment.”
This isn’t Rihanna’s first foray into the fashion world. She is a regular at shows, has been named a CFDA Fashion Icon Winner, and has worked with Puma, Armani, and Balmain. Rihanna’s huge social media following may have something to do with her popularity as a fashion muse, as well. @BadGalRiRi has 16 million instagram followers, and 42 million followers on twitter as @rihanna. Raf Simon‘s move in asking her to be a face of Dior is another move in the brand’s effort to stay ahead of the curve, both in diversity, and in connecting with the future fashionistas of social media.