Against the glittering backdrop of the New York City skyline, Christian Cowan unveiled his Fall/Winter 2025 collection at The Glasshouse on February 7, 2025, a venue as striking and chic as the collection itself. The event was a heartfelt celebration of creativity, joy, and individuality, dedicated to Cowan’s late muse, Abbie, whose effervescent spirit permeated every stitch, silhouette, and embellishment.
Described as “dramatically uncommercial,” the collection was a kaleidoscope of color, texture, and unapologetic expression. Cowan drew inspiration from the unfiltered creativity of childhood dress-up, delivering a lineup of looks that captured both whimsy and sophistication. The result was a jubilant display of pure fashion enjoyment that blended avant-garde artistry with wearability.
A Tribute to Abbie: A Muse Forever
In an emotional statement, Cowan reflected on Abbie’s role in shaping his creative vision: “Abbie was a true fashion lover who wore larger-than-life looks daily, always leaving us in awe. She championed me and my team to push boundaries, break norms, and, most importantly, have a fabulous time doing so. This collection is a love letter to her and her unparalleled spirit.”
Highlights of the collection included a dress that appeared to be sculpted from chewing gum, daring “naked dresses,” and exaggerated puff sleeves that dominated the runway. Cowan’s penchant for theatricality shone through, particularly in pieces that felt like wearable art. These looks, teased earlier in a campaign featuring Julia Fox, showcased Cowan’s ability to fuse bold concepts with red-carpet allure.
The collection also had a decided retro flair, with over-the-top hair and makeup reminiscent of vintage glam. The models’ exaggerated catwalk performance—complete with dancing and dramatic strutting—added an electrifying energy to the show, turning the runway into a vibrant celebration of self-expression.
Collaborations That Elevate
Continuing his partnership with DSW, Cowan introduced six runway looks featuring footwear integrated into the designs. These creations—ranging from party dresses to workwear-inspired tailoring—seamlessly married fashion with function. The DSW collaboration allows fans of the collection to shop these distinctive pieces directly at DSW.com or select stores, bridging the gap between couture and accessibility.
Makeup by Rimmel and skincare by BYOMA ensured models radiated flawless, dewy beauty, while the hair, styled by Marcello Costa and Beppe Delia, brought drama to life with voluminous, statement-making styles. The nails, meticulously crafted by Julie K. Nail Art, provided finishing touches of polish and personality. The production, led by The Riviere Agency and PR by PURPLE, brought the event together with precision and flair.
The Star-Studded Affair
As the front row buzzed with excitement, an eclectic mix of notable guests added to the glamour. Among those in attendance were Sam Smith, Kesha, Anna Delvey, King Princess, Ubah Hassan, Coco Rocha, and Crystal Waters, alongside influencers, artists, and industry elites. After the runway spectacle, VIP guests, including Sam Smith, were whisked away to Casa Cipriani, where they were treated to a surprise performance by dance music legend Crystal Waters. The private concert capped off the night with a celebration as unforgettable as the collection itself.
Christian Cowan: The Visionary Behind the Brand
Since launching his eponymous label in 2017, Christian Cowan has cemented his status as a designer who brings high-octane glamour and unapologetic fun to the fashion world. With roots in England and Spain, Cowan’s journey from Central Saint Martins to New York’s fashion elite has been marked by innovation and bold storytelling. His ability to marry theatricality with wearability continues to captivate audiences, season after season.
The Fall/Winter 2025 collection is a testament to Cowan’s artistry and his enduring connection to those who inspire him. Abbie’s legacy lives on in a lineup that dares to dream, delights the senses, and defies convention.
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