Art and technology combined forces on May 19th for the LG Electronics private event, at Frieze New York. Leading galleries from all over the world showcased solo, group, and themed presentations by industry-leading artists from May 18-22.
The invite-only event, hosted at The Shed, exhibited new work from NFT pioneer Kevin McCoy, displayed on LG’s OLED TVs. The new OLED evo and transparent model TVs use self-lit pixels to achieve deep blacks and contrasting realistic colors.
VIP fair goers were provided with a first look at Kevin McCoy’s new works, in collaboration with his wife and artist, Jennifer McCoy. Visitors also experienced three main works at the exhibition; “Quantum Leap: Primordial Star 3,” “Quantum Leap 3: Dark Star,” and “Quantum Leap: Primordial Star.”
The LG OLED Lounge also showcased “Quantum Entanglement,” the duo’s new hybrid work of drawings and NFTs. This creates a dialogue that recognizes drawing as a performative act and the final artwork as a physical document of that performance.
Kevin and Jennifer McCoy’s new NFT artwork from the series “Quantum Leap” is inspired by Kevin McCoy’s 2014 work “Quantum,” the first artwork ever to be tokenized on a blockchain, which will be on view at the LG OLED Lounge.
“Collaborating with LG and its cutting-edge self-lit OLED technology enhances the integrity of my work and offers viewers a new way to experience art in a way that wouldn’t be possible on conventional displays. This digital canvas allows my abstract, code-based work to manifest physically in space as a tangible canvas within a museum-like architecture that gets out of the way and lets art happen.” – Kevin McCoy
LG was named Global Partner of the Frieze art fair, and this exhibit represents their commitment to innovation within the arts and supporting artists to push their creative boundaries.
Attendees included Editor-in-chief of Artnet News Andrew Goldstein, Chief Curator of The Shed Andria Hickey, Entrepreneur and Philanthropist Michael Forbes, and Artist Rachel Lee Hovnanian.