Lupita Nyong’o, Hollywood’s newest beauty to step on the scene, has just been announced at the new face of Lancôme beauty products. The actress won her first Oscar for her role in 12 Years a Slave this past March and has been the talk of the town ever since. Nyong’o joins the ranks of fellow actresses Julia Roberts, Kate Winslet, and Lily Collins, all of whom have graced Lancôme campaigns in the past.

The actress issued a statement about her new role, “I am truly honored to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”

The ads are slated to debut this coming September.

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