IMG Fashion has announced exciting news in regards to the future of New York Fashion Week. Over the past few months, the company’s new executive team has been targeting their focus on designers’ specific needs that will help to make NYFW more successful for both the company as well as the designers involved. In other words, they want to make Fashion Week less chaotic.
“In recent years, the global fashion week landscape has seen a major shift. What used to be a platform for established designers to debut their collections to select media and buyers, has developed into a cluttered, ofter cost prohibitive and exhausting period for our industry to effectively do business.” says Catherine Bennett, SVP and Managing Director for IMG Fashion Events. “The new Mercedes-Benz Fashion Week New York structure will consist of better curated live shows and presentations at The Tents at Lincoln Center, a new off-site satellite HUB for emerging talent, and an expanded digital platform for a new generation of fashion creators. This new schedule ensures all participants can maximize this key marketing moment during the first stop of the international fashion week calendar.”
With all of this in mind, IMG Fashion surveyed fashion designers and industry professionals on a number of topics relating to Mercedes-Benz Fashion Week in New York. They also worked closely with the Council of Fashion Designers of America to develop a better platform to serve the needs of the industry.
“Fashion Week in New York is one of the most important events for the global fashion industry. I look forward to seeing IMG implement changes to better address the needs of designers and the industry overall,” said Steven Kolb, CEO, CFDA.
Some of the most important findings from the surveys included the need for a redesign of the on-site venue offerings, to provide more creative and versatile environments with contemporary aesthetics. The redesigned venue offerings will allow designers to better control audience capacities, which will make invitations an exclusive pass for true fashion insiders. Designers will now have the ability to provide real-time viewing of their shows to a worldwide audience during the event through a brand new platform. The MBFW Digital District that will provide designers the ability to better engage their consumers, and also allow emerging designers to create compelling, cost-efficient virtual shows. With online live streaming of shows, millions of viewers in over 173 countries will be able to experience MBFW.
Updates for Fall 2014 include:
Redesigned venues that offer designers new creative options and the ability to seat more/less guests depending on their needs:
- The Theater will continue as the home for large-scale and customized runway shows offering seating for up to 1,000 with state of the art lighting and sound, as well as increased backstage space for designer media opportunities.
- The Salon, a sophisticated space with a sense of intimacy for designers wishing to accommodate up to 500 guests with a traditional runway of various widths and state of the art production elements.
The introduction of new, contemporary and fully flexible show spaces:
- The Pavilion is a modern, fully flexible, 6,000ft clear span environment. Multiple seating configurations will ensure limitless presentation or runway formats and its contemporary aesthetic has gorgeous scenic options.
- The Hub at Hudson is an extension of Mercedes-Benz Fashion Week at Lincoln Center. It will be just 4 blocks from The Tents at Lincoln Center and will include large-scale space for emerging talent to conduct presentations and exclusive events. Shows will be economically priced, catering towards up-and-coming designers.
IMG Fashion will continuously evolve and grow the MBFW platform to ensure each season delivers the professional needs of Mercedes-Benz Fashion Week. In the meantime, the fashion industry is surely anxious to see if these changes will positively effect the chaos that normally surrounds Fashion Week in New York