Dame Natalie Massenet announced the nominations for The Fashion Awards 2016 during a brunch at Soho House West Hollywood in LA, attended by media, stylists, talent managers, retailers and friends of the BFC. The Awards nominations were simultaneously revealed at a screening at the Mondrian London and digitally via a private URL to influential international media and retailers.
Earlier in the year, 1500 key members of the fashion industry were invited to put forward their preferences for each category. The voting body represents 41 countries across media, retail, communications and creative disciplines such as photography, art direction, set design and production. Nominations were made in nine categories with the five brands/individuals receiving the most nominations shortlisted in each category.
The winners will be announced at a gala ceremony held at the iconic Royal Albert Hall, London in front of 4000 people on Monday 5th December. The Fashion Awards 2016, in partnership with Swarovski, will be the first awards to celebrate the international industry, from business to creativity, from emerging talent to fashion icons.
The Fashion Awards 2016 will act as the inaugural annual fundraiser gala for the BFC Education Foundation charity, supporting talent of the future. The Education Foundation offers scholarships to talented young people to study at the best universities as well as opportunities to fund apprenticeships to develop much needed industry skills.
Additional awards will be made on the night, recognizing incredible career milestones for four individuals and celebrating the role of Creative Influencers in the industry. The recipients of these special awards will be announced before the event.
View the official nominee announcement video here: