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RAD BY RAD HOURANI FOR JOYCE HONG KONG

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RAD BY RAD HOURANI FOR JOYCE HONG KONG

Rad Hourani has designed an architectural, fashion forward capsule collection of his line Rad by Rad Hourani to be sold exclusively through upscale retailer Joyce Hong Kong.  The unisex collection, which is only available in Japan, presents highly constructed, androgynous designs that are modern, urban, and incredibly cool.  The limited edition collection of ten pieces for Joyce celebrate Hourani’s fifth year as a designer.  The garments are transformative, and can be changed and worn in fifteen different ways thanks to cleverly hidden zippers and folded, origami-like details.  The collections mutability gives it a futuristic edge that makes it very urban and contemporary, while the ease of layering makes every piece seem effortless. The collection is done entirely in black and white with pops of bold red and metallics, giving the collection exciting contrast.  With clothing this cool, we can’t wait for Rad Hourani designs to come stateside!

 

-Emily Kirkpatrick for The Untitled Magazine

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